Dafne
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Grey Rose

 Dafne conceived a campaign for cult fragrance Grey Rose that challenges the assumption that roses are always blushing, sweet, and romantic. Taking inspiration from  Grey Gardens  and Francesca Woodman’s self-portraits, Dafne created a custom wallpaper highlighting each of the botanical notes present in the perfume. With edgy lighting and expert floral styling, the result is a surreal representation of a much-beloved fragrance.

Dafne conceived a campaign for cult fragrance Grey Rose that challenges the assumption that roses are always blushing, sweet, and romantic. Taking inspiration from Grey Gardens and Francesca Woodman’s self-portraits, Dafne created a custom wallpaper highlighting each of the botanical notes present in the perfume. With edgy lighting and expert floral styling, the result is a surreal representation of a much-beloved fragrance.

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